Commercial Beer

Reuben’s Brews releases rye beer variety packs this Friday

Washington Beer News - Tue, 11/17/2020 - 8:27am

My drive to utilize every pun available is strong. I’m like a walking, talking dad joke waiting to happen. Therefore, in composing the above headline it was nearly impossible for me to resist saying, “vaRYEity packs and FRYEday.” Since its inception, Reuben’s Brews has created beers using malted rye. A lot of breweries brew rye beer, but Reuben’s has always done it more frequently and prolifically.

In fact, back in the day, I would have told you that the brewery’s prowess with this particular grain set it apart from the fray. For the brewer, brewing with rye can be a bit tricky. Should I say, a bit sticky? There I go with the puns again. (Historically, rye has been known to increase the risk of something known as a stuck mash. Read about stuck mash here.)

Anyway, Reuben’s Brews just announced that this Friday, November 20th it releases a mixed four-pack of rye beers: Rye Crush, Roggenbier, Dark Munich Lager, and Cinnamon Raisin Rye. Available at the brewery’s to-go store and online store. Here are the details from the brewery:

VARYEITY PACKS THIS FRIDAYMIXED FOUR-PACK OF RYE BEERS

This Friday at our Taproom, To-Go Store, and Shipping Store we are debuting a VARYEITY PACK of four beers featuring one of our favorite malts: rye. We’ve brewed with rye malts from day one at Reuben’s Brews, with two of the four beers available the day we opened prominently featuring rye.

One of those – Roggenbier – is now available in cans for the first time, joining a lineup of other Taproom favorites:

RYE CRUSH: Hazy IPA brewed with a dash of rye for a hint of spice. Alongside the juicy, tropical hops you’ll find a smooth and full body. 6.0% ABV.

ROGGENBIER: A historic German-style rye beer, ours is analogous to a Rye Hefeweizen. One of the five beers we had on draft the day we opened! 5.3% ABV.

DARK MUNICH LAGER: Dunkel-style German lager. One of the most talked-about beers by our staff when it was first brewed last year, and a favorite if many while it was on tap. This beer was also named a Best of the Pacific Northwest by the US Beer Tasting Championship. 5.3% ABV.

CINNAMON RAISIN RYE: due to popular demand we’ve brewed one of our one-off beers from 2019 again. This cinnamon raisin rye brown ale is brewed with two kinds of rye and pureed raisins in the boil, and finished with vanilla bean and cinnamon. The best of cinnamon raisin toast. 7.2% ABV.

These mixed VaRYEity four-packs will be available online at ReubensBrews.com/Shop and in person at our Taproom and To-Go Store beginning this Friday at noon. All four beers are available exclusively in this four-pack, and are joined on the shelf by another rye favorite: ROASTED RYE IPA which is also available for a limited time!

The post Reuben’s Brews releases rye beer variety packs this Friday appeared first on Washington Beer Blog.

Categories: Commercial Beer Blogs

Occidental Brewing LagerFest To-Go 2020 Packages Now On Sale

Brewpublic - Tue, 11/17/2020 - 4:00am
One event that normally takes place each December will continue on but in a new format. Occidental Brewing will host LagerFest To-Go 2020 as it continues to conduct business during the ongoing pandemic. LagerFest To-Go 2020 packages are now on-sale for early December pick up at Occidental Brewing. The new package includes a special curated […]
Categories: Commercial Beer Blogs

Artisanal Imports Partners with Galipette Cidre for US Launch

Brewpublic - Tue, 11/17/2020 - 1:00am
North America (November 16, 2020) – Artisanal Imports is excited to announce that it has partnered with Cider Supply Company, the owner of Galipette Cidre of France to be its exclusive sales and distribution partner for the United States. The multi-year strategic distribution agreement went into effect earlier this year on June 1. The agreement covers exclusive nationwide distribution […]
Categories: Commercial Beer Blogs

Stone Brewing Releases Twelve Days of IPAs Mixed Pack

Brewpublic - Mon, 11/16/2020 - 10:09pm
ESCONDIDO, CA (November 16, 2020) – Stone Brewing introduces its first-ever Stone Twelve Days of IPAs Mixed Pack. The festive bottle pack holds 12 distinct IPAs including new releases, year-round staples, and archived fan favorites from Stone’s storied past. You read it correctly, this is not your average mixed pack. This box of holiday cheers holds 12 bottles. Twelve different beers. […]
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American Brewing Co. announces it is closing for good

Washington Beer News - Mon, 11/16/2020 - 2:20pm

Yesterday, American Brewing Company announced via social media that it was closing down. Not just a temporary COVID-related shutdown, but shutting down with “if we’re lucky… a chance to come back at some time in the future.” (Photo from Facebook.)

American Brewing opened in Edmonds, WA back in 2011. Over the years there have been all sorts of changes and the company’s life-course has not been typical. For instance, American Brewing went public in 2014. Public, as in, common shares were available on the Over-The-Counter Bulletin Board (OTCBB).

Shortly thereafter, American Brewing acquired a company that produced organic sparkling kombucha drinks. I always suspected that there was way more to that part of the story, but details were never disclosed to me on the record. I am not sure what happened next between the beer-making company and the kombucha-making company.

In 2015 American Brewing (the beer-making company) was acquired by Pacific Brewing and Malting Company of Tacoma, a smaller company that, I think, was backed by the same investors as the original investors in American Brewing. You can read about that development here. Then, in 2019, Pacific Brewing and Malting closed its Tacoma location but remained in business, moving to its “other facility” in Edmonds. Now American Brewing is closing.

Compared to many other breweries around here, it’s been an uncommon course, one that was a bit difficult to track. I wish everyone well and am sorry to see one of our breweries close down, Most importantly, I sympathize with any employees losing their jobs.

Here’s is the announcement I found on Facebook:

“It is with a very heavy heart that we are making this post. We are very sorry to say we have to close American Brewing Company’s doors! Saturday, November 21, 2020 will be our last day of business (barring a shut down from the government)!”

“COVID has [really] affected our business & it is no longer sustainable. We want to thank all of our customers for the great experiences that we had together over the past 10 years. We built a great brand and maybe, if we’re lucky, we’ll get the chance to come back at some time in the future. For now, a cheers to everyone and a very heartfelt thank you for being a part of our journey! “

“All our love – The American Brewing Company Staff Brent, Brooke & Karl*Brent will be on site Thursday, Friday and Saturday to see everyone as well as being available to answer questions anyone may have.”

The post American Brewing Co. announces it is closing for good appeared first on Washington Beer Blog.

Categories: Commercial Beer Blogs

Deschutes Brewery Releases The Abyss 2020

Brewpublic - Mon, 11/16/2020 - 12:54pm
Deschutes Brewery announces the release of The Abyss 2020, the brewery’s most formally recognized and award winning barrel-aged brand for the brewery. The Abyss is an exclusive barrel-aged Imperial Stout that is released every November and will be available in 4 pack, 12-ounce bottles for the first time. A perfect way to enjoy it now […]
Categories: Commercial Beer Blogs

The latest COVID restrictions and what they mean for breweries and their fans

Washington Beer News - Mon, 11/16/2020 - 12:38pm
It’s Time to Focus on Drink Local

Yesterday, shortly after the Governor announced another round of COVID restrictions, Burwood Brewing used Facebook to very clearly state its plan for navigating the weeks ahead. The brewery in Walla Walla posted the above picture on Facebook along with a statement about how it will adjust its business to comply. As the rainbow suggests, it was a hopeful message. We don’t have to be happy, but at least we can be hopeful.

My fellow beer lovers, in a nutshell, it’s time to drink local. Very local. Yesterday Governor Inslee announced a one-month plan to help curb the rising tide of COVID cases in Washington. Below, I share information from the Washington Brewers Guild regarding the new restrictions and requirements and how they impact breweries, but first…

For consumers, I think the most important thing to consider is that your local breweries need your support now more than ever. This is especially true of breweries that are not established in distribution chains and rely heavily on your direct patronage at their taprooms.

Familiarize yourself with your favorite brewery’s plan. Does it have outdoor seating? (See our list, we are doing our best to keep it accurate). Will it offer to-go sales? Curbside pickup? Is it delivering or shipping beer? Seek them out on social media and keep watching as they announce and adjust their plans in the weeks to come. If they do not communicate clearly via those channels, reach out to them. Remind them that they should.

Get it From the Source

It is great that so many breweries have scrambled and started packaging beer in cans, crowlers, and bottles during the COVID pandemic, and it’s cool to see so many new beers on the grocery store shelves, but buying a brewery’s beer at the store is different than buying it directly from the brewery itself. If nothing else, the profit margin is higher when they sell direct to consumers. Many breweries rely on direct sales, whether by the pint or in cans and crowlers to go.

Below, the message from the Washington Brewers Guild regarding the Governor’s announcement and his latest COVID plan:

What it Means for Breweries

Here’s what it means for breweries. The same restrictions will apply to restaurants, wineries, distilleries, taverns, and other liquor licensees.

Effective November 18th – December 14th: 

  • Indoor on-premise service is prohibited
  • Outdoor on-premise service is allowed at 50% occupancy
  • Table party size for outdoor service no larger than 5
  • Any tenting or temporary or permanent outdoor structures must meet Safe Start guidance, which currently requires structures/tents to have no more than two walls
  • To-go, curbside, and delivery sales are allowed

Other measures in today’s order go into effect Monday, November 15th and include a ban on indoor social gatherings, a reduction in occupancy for grocery store and retail (25%), closing of gyms, bowling alleys, movie theaters, and more. 

Governor Inslee also announced a plan to distribute $50 million in grants and loans to Washington businesses that have been economically harmed by the pandemic and pandemic related restrictions. He indicated that the funding is in-hand and details on the mechanism for distributing the funds are still in the works. We will be working with his office and the Department of Commerce to ensure breweries have access to this funding. More to come.

You can read more about the order, here

Below, you’ll find info on deliveries, direct to consumer sales and shipping, tenting, unemployment resources for employers and employees, mental health resources, and hospitality employee relief.

We’ll be working to get you relief and make sure breweries voices are heard. Don’t hesitate to reach out to us- we are here to support you.

Deliveries:

Breweries can deliver packaged beer, growlers, crowlers, and kegs. Deliveries must be made in compliance with the rules found here

Complete the “Added Activity” form and email it to nonretailliquorlicensing@lcb.wa.gov. The Added Activity form can be found here, under Non-Retail.

If you plan to use a third-party processing or delivery service, make sure it’s one of the LCB’s approved vendors, found here

Direct to Consumer Sales and Shipping:

Breweries take orders via the internet, phone, or at the brewery and ship beer direct to consumers residing in WA. 

Complete the “added activities” form (same form for deliveries found above) and email the completed form to nonretailliquorlicensing@lcb.wa.gov to get set up with the LCB.

Important note: state shipping laws vary from state to state. If you’re shipping out of state, you’ll need to check with that state’s liquor regulator to learn about their direct to consumer laws. 

Last week, we hosted a Base Camp session on direct to consumer sales and shipping. You can watch the replay here.

Adding or Extending Outdoor Service/ Tenting Webinar:

You can find info on adding or extending outdoor service areas, here.

Last week, the WA Hospitality Association hosted a webinar on outdoor seating guidance and tenting. You can view the replay, here.

Unemployment FAQs for Employers and Employees:

WA unemployment resources for employers can be found here.

WA unemployment resources for employees can be found here.

Mental Health Resources:

This is a lot. Resources for crisis support and advice on self-care can be found here

Hospitality Employee Relief Resources:

Information on grants and relief efforts for hospitality workers impacted by COVID-19, here.

The post The latest COVID restrictions and what they mean for breweries and their fans appeared first on Washington Beer Blog.

Categories: Commercial Beer Blogs

Alesong Brewing & Blending Fall 2020 Beer Releases

Brewpublic - Mon, 11/16/2020 - 2:00am
Fresh of medal winning at two prestigious beer competitions and the forthcoming opening of its second taproom, Alesong Brewing & Blending have released – French 75, Mocha Rhino Suit, Rackhouse Reserve, Manhattan, and Terroir Project: Antiquum Farm – all part of the brewery’s 2020 Fall Beer Release. Three of the beers will see full distribution, […]
Categories: Commercial Beer Blogs

Welcome in the Holidays with 2020 Santa’s Private Reserve from Rogue Ales & Spirits

Brewpublic - Sun, 11/15/2020 - 7:29pm
For the past few years it’s been nice to Rogue Ales & Spirits changing up the recipe for its annual Santa’s Private Reserve beer release. The 2020 vintage of Santa’s Private Reserve is an adjunct milk stout with peppermint bark and it sure does replicate this holiday treat! “Santa’s vision for this year’s Private Reserve […]
Categories: Commercial Beer Blogs

StormBreaker Brewing Releases Haze du Jour, What We Brew in the Shadows, Mississippi Red, and Barrel Aged Winter Coat 2020

Brewpublic - Sat, 11/14/2020 - 12:25pm
North Portland’s StormBreaker Brewing has four new late fall beer releases, three in cans and one in bottles. Look for Haze du Jour, What We Brew in the Shadows, Mississippi Red, and Barrel Aged Winter Coat 2020 at each of the brewery’s locations in Portland and select retailers in the area. Here are descriptions on […]
Categories: Commercial Beer Blogs

Block 15 Distribution Adds the Forthcoming ForeLand Beer to its Portfolio

Brewpublic - Fri, 11/13/2020 - 5:43pm
ForeLand Beer, the forthcoming brewery from McMinnville, Oregon, has signed with Block 15 Distribution, the distribution arm of Block 15 Brewing. Beers from ForeLand Beer will begin hitting the marketplace throughout Oregon later this month, with Washington following shortly thereafter. ForeLand Beer is the new brewery that is led by Sean Burke, formerly of Von […]
Categories: Commercial Beer Blogs

Isolated and avoided, West Seattle continues to serve up great beer

Washington Beer News - Fri, 11/13/2020 - 11:42am

West Seattle, home of the Washington Beer Blog and one-fifth of Seattle’s total population, lost its mainline connection to the city last March when engineers unexpectedly deemed the West Seattle Bridge unsafe for traffic. These days, it sometimes feels more akin to an independent island-nation, but the rumors are exaggerated; you can still get to West Seattle. And you should! Good beer, maybe the Best beer, is the reward.

Beyond beer, it’s West Seattle and there’s other stuff to do. Take a walk at Alki Beach or Lincoln Park, visit Marination Ma Kai for a killer lunch, and enjoy a million-dollar waterfront view of the city, but let’s talk about the beer. (Map of our West Seattle beer stops at the bottom of the post.)

The Good Society. Photo from social media. The New Kids on the Block

On the south end of the West Seattle peninsula, Best of Hands Brewing and Barrelhouse opened about a year prior to the onset of the pandemic. From the very beginning, BOH offered a breadth of beers that defied its tender age, producing well-conceived and well-executed beers. Not just the predictable IPAs and Hazy IPAs, but stuff like a mind-melting Baltic Porter and a show-stopping Gose. Currently, the brewery’s Windowless Cabin Hazelnut Stout (available on nitro) is hitting the spot.

photo from social media.

The taproom is open indoors and out, with limited seating inside and a parking lot converted to a tentless beer garden. We’ll see how things progress as the seasons unfold. 21-plus, no food, but frequently on the weekends there are food trucks or, quite regularly, a pop-up barbeque purveyor. To-go beer is available in growlers, crowler, and some in cans.

On the north end of The Rock (aka West Seattle), The Good Society Brewery and Public House opened weeks before the word COVID became part of everyday conversation. Can you imagine? You finally get your brewery open, finally start selling beer in your taproom, and BAM!

Quite an honor for any brewery, much less a brand new one. photo from social media.

The Good Society managed to struggle their way through the complete lockdown, endured the reduced-capacity regulations, and navigated all the other pandemic requirements. As a reward for their perseverance, just a few months after opening, The Good Society won a gold medal at the GABF and was awarded Best Small Brewpub of the Year. They should have also gotten a Rookie of the Year award.

photo from social media.

Currently, The Good Society is open indoor and out, with a tented seating area out front. Serving a limited food menu consisting primarily of pizza. All-ages.

At the time of publishing, The Good Society Brewery and Public House is pouring its GABF gold medal beer—First To Fall, Grisette, a Belgian-Style/French-Style Ale. To-go beer is available in growlers and crowlers.

Familiar Favorites

While you are in West Seattle, consider visiting one of the other renowned beer stops. The most obvious route between Best of Hands and The Good Society, traveling along California Avenue, conveniently takes you right past three other neighborhood favorites: Beveridge Place Pub, Elliott Bay Brewery and Pub, and The Beer Junction.

Beveridge Place Pub beer garden. Photo by Kim Sharpe Jones.

The Beveridge Place Pub transformed its parking lot into a spacious beer garden that offers covered and uncovered seating. The Beveranda, the pub’s regular outdoor seating area, has also been tented. They’ve implemented an online contactless ordering and payment system. 21+, bring your own food or order it in.

Elliott Bay Brewery and Pub has also made some changes to offer outdoor seating. There’s a tent, but seating is pretty limited so plan to stop in and have one of Seattle’s best hamburgers during non-peak dining hours. All-ages pub. Order the “crack sauce” with your seasoned fries.

Elliott Bay Brewery & Pub. Photo by Kim Sharpe Jones.

The Beer Junction is currently closed for on-premise consumption but they are still open for to-go sales. In addition to massive coolers full of bottles and cans, they also offer crowler and growler sales. Recently, they started offering refillable, to-go pints as well.

Ounces Taproom & Beer Garden – Great selection of draft beers. Lots of outdoor seating. Kids welcome, food trucks, all the cool stuff. Heck, they even have TVs outside for watching the game on their big, covered, semi-enclosed patio area.

photo from social media. Other Opportunities

West Seattle Brewing – When the seasons allow, they have a second location down on Alki Beach. The original, main brewery and taproom is up the hill.

Future Primitive Brewing – Yeah, it’s White Center and not West Seattle, but I had to give it a mention. Kids welcome, great outdoor seating, covered, heaters, all that.

Beer Star – Doing what they can to stay open as restrictions shift and the weather changes. They’ve always got a great selection of beer on tap and in the coolers. Kids welcome. Again, in White Center, but…

Super Deli Mart – I think it was the very first establishment of its kind. A convenience store morphed into a beer joint. A very well-curated draft list. Good beer at affordable prices in the coolers. Kids welcome, great sandwiches.

The post Isolated and avoided, West Seattle continues to serve up great beer appeared first on Washington Beer Blog.

Categories: Commercial Beer Blogs

McMenamins Whiskey Club Memberships Are Now On Sale

Brewpublic - Fri, 11/13/2020 - 3:22am
To broaden its appeal for its in-house distilling program, McMenamins has launched the new McMenamins Whiskey Club. This new club allows members exclusive access to quarterly McMenamins whiskey releases and Whiskeys in the Shed menus featuring rare and hard-to-find whiskeys. Plus, member pricing on Whiskey Club merchandise and a welcome kit. Distilling at two of […]
Categories: Commercial Beer Blogs

10 Barrel Brewing Adds New Warming Huts in Bend

Brewpublic - Fri, 11/13/2020 - 2:57am
10 Barrel Brewing in Bend has improvised to offer its customers a unique outdoor dining and drinking experience this winter with new warming huts. With these new warming huts, your family or group of friends will be able to social distance in these specialty themed huts. Situated on the outdoor patio at 10 Barrel Brewing […]
Categories: Commercial Beer Blogs

Manny’s Pale Ale raises over $400,000 for bar and restaurant workers

Washington Beer News - Thu, 11/12/2020 - 2:39pm

Quietly and without fanfare, Georgetown Brewing is a monumentally philanthropic business. Though the brewery never toots its own horn, its dedication to supporting the community through fundraising efforts is beyond admirable; it is heroic, especially for a business of its size.

Earlier this year, as the pandemic tightened its grip around the normal world’s throat, and state-mandated shutdowns and restrictions began to decimate local restaurants and bars, Georgetown Brewing stepped up and did something it had always said it would never do: it put its beloved flagship beer, Manny’s Pale Ale, in 12-ounce aluminum cans.

Images from social media sources.

The plan was to use Manny’s Pale Ale, which for many years was the most-ubiquitous draft beer around Seattle, as a mechanism to raise money to support restaurant and bar workers impacted by the pandemic. Georgetown Brewing just announced via social media that the program it launched in May has earned $412,000 for local bar and restaurant workers.

“Now, more than ever, your local bars and restaurants need your help,” said a statement from the brewery when the project was announced back in May 2020. “They have always been there for you. They have fed you, they have provided shelter, they have kept you hydrated… and your favorite bartender has listened to every one of your stupid stories. It’s time to return the favor. 100% of our profits from the sale of Manny’s cans will go to support bar and restaurant workers throughout the state of Washington.”

“Thanks to everyone that purchased a six-pack, and to all of our partners that were absolutely vital in making this happen: Great Western Malt, Hollingbery & Son, HOPSTEINER, Roy Farms, Inc., Columbia Distributing, Columbia Wenatchee, Crown Distributing, Midway Beverage, Pioneer Distribution, Tripp Distributing, Crown Beverage and Packaging, and WestRock. All of you are amazing!”

“A lot has changed since we started, and some organizations we were hoping to donate to have ceased operating, so we had to pivot a bit to make sure the funds were able to serve workers [across] the whole state.”

“One of our recipients is Big Table,” said the announcement. “Big Table has been actively caring for those in crisis in the restaurant and hospitality industry in the Northwest for 11 years. Their model is unique and effective – starting with a referral from a colleague, manager, supplier, or friend… anyone in the industry or outside it who sees someone in crisis. Referrals are made through a simple online form at www.big-table.com. Currently, Big Table has teams serving King County and Spokane County in the Northwest.”

“In addition to our commitment to Big Table, we are partnering with United Way,” the announcement continues. “United Way has chapters in every county in Washington State. And because United Way also works with a large network of local community organizations across the state, they have the reach and resources to serve the greatest number of people. As funds are distributed, nonprofits in each community will be the ones to announce the availability of these funds to bar and restaurant workers – keep an eye out for these announcements!”

“We probably don’t need to remind you to please keep in mind that bars and restaurants still need your help this fall and winter. If you don’t feel comfortable dining in or drinking in, that’s ok… buy some take out! If you can afford to, please do whatever you can to help keep their lights on. Imagine a world without bars and restaurants. We don’t want to.”

Thank you Georgetown Brewing for all you do for our community. You’re a good citizen and the Washington Beer Blog is proud to call you a friend.

The post Manny’s Pale Ale raises over $400,000 for bar and restaurant workers appeared first on Washington Beer Blog.

Categories: Commercial Beer Blogs

Paulaner Pils Triumphant Return to America

Brewpublic - Thu, 11/12/2020 - 6:55am
After a short hiatus, Paulaner Brewery is once again exporting its Paulaner Pils to the United States. Imported by Paulaner USA, this go-round of Paulaner Pils is packaged in 4-pack, 16.9oz cans and is making its way westward across America. Packaged in eye catching matte finished cans, Paulaner Pils brings together the brewing heritage of […]
Categories: Commercial Beer Blogs

2020 Small Brewery Sunday Returns on November 29th

Brewpublic - Thu, 11/12/2020 - 2:03am
Now more than ever, small and independent craft breweries need our financial support. The COVID-19 pandemic has resulted in breweries taking a huge financial hit, many just barely getting by. And with coronavirus cased spiking, the dark winter days ahead may be the breaking point for these breweries. To help drive additional business to these […]
Categories: Commercial Beer Blogs

Firestone Walker Launches Flow State Adventure Video Series with Dylan Efron

Brewpublic - Wed, 11/11/2020 - 11:01pm
Firestone Walker Brewing continues its venture into a lifestyle brand with a new monthly video series. Hosted by adventurer Dylan Efron, Flow State brings together world-class athletes and performers to step outside of their comfort zone to embark on unfamiliar outdoor exploits. The debut of episode of Flow State tests Brazilian professional skateboarder Leticia Bufoni […]
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Stone Brewing Donates Over $140,000 to Pandemic-Impacted Workers

Brewpublic - Wed, 11/11/2020 - 9:28pm
ESCONDIDO, CA (November 11, 2020) – Stone Brewing announces today that a sum of more than $140,000 will be given to employees who were laid off due to COVID-19 shutdowns in a second round of disbursements from the Team Stone Relief Fund. The donation is announced as San Diego entered the most restrictive Purple level in California’s system […]
Categories: Commercial Beer Blogs

Silver City Brewery announces expanded distribution and new hires

Washington Beer News - Wed, 11/11/2020 - 5:30pm

Silver City Brewery announces its plan to expand distribution across the Northwest and Alaska. Also, introduce a couple of new hires. Here’s the press release from the brewery.

Silver City Brewery, Longtime Leader in Washington Beer and Brewing Innovation, Announces Expanded Distribution in Idaho, Oregon, Alaska and Hawaii

BREMERTON, Wash., November 11, 2020—Silver City Brewery, a leader in Washington beer since 1996, announced today it will be expanding its distribution to Idaho, Oregon, Alaska, and Hawaii.
 
After surpassing 25,000 barrels of production in 2019, and winning the 2019 Great American Beer Festival Mid-Size Brewing Company of the Year award, Silver City Brewery is excited to expand their footprint throughout the Pacific Northwest and beyond.

Exclusively serving Washington State for the brewery’s first 21 years, Silver City Brewery originally added distribution to the Coeur d’Alene, Idaho in early 2017. Beginning in November of 2020, the brewery is expanding its reach to cover the remainder of the state, with a substantial focus on the Boise market. Silver City Brewery’s Tropic Haze IPA, Washington State’s top-selling Hazy IPA, will be leading the charge, alongside Ride the Spiral Pineapple Orange Double IPA, with both draft distribution and six-packs of 12oz cans.

Following Idaho, Silver City Brewery will expand its reach to Alaska, Hawaii and Oregon, in the first quarter of 2021. Further news on these territories will be forthcoming as details finalize.

 “Silver City Brewery has always firmly believed in putting the quality of our beer before distribution growth,” said owner and president, Scott Houmes.
 
“We are fortunate to be at a place in time where we know we can expand our footprint, while still maintaining the freshness and quality that our home market has come to expect from our brand over the past 24 years,” Houmes continued. “We’re proud of the strides that our quality control and innovation teams have made in concert with our highly decorated brew team, and we’re excited to welcome some new key players to our sales and marketing teams that will enable us to bring Tropic Haze IPA to new friends in new states.”
 
Joining Silver City Brewery’s sales and marketing team are Will Berry, taking on the new role of Regional Director of Sales and Marketing, and Rachyl Fojtik, who is joining the team as Social Media Manager.

Will Berry is an industry veteran who got his start at Beauchamp Distributing in Los Angeles, before spending the bulk of his career with Sierra Nevada Brewing in a variety of sales and marketing roles, culminating in the title of Field Marketing Manager covering Idaho, Montana, Utah, and Wyoming. A native to the Kitsap Peninsula in Washington, Will comments, “Growing up in Kitsap, I have always been a fan and supporter of Silver City Brewery, so when the opportunity arose with the upcoming market expansion, I jumped on it!”

Rachyl Fojtik is a local craft beer enthusiast and social marketing expert, who most recently worked with 7 Seas Brewing. A trained Cicerone CBS, she also runs the popular Instagram page @beersandbedtime. Her skills are a welcome addition to the Silver City Brewery marketing team, not only with the distribution expansion, but with innovating new ways to bring the brand messaging to new audiences at a time when events and festivals are not feasible.

The post Silver City Brewery announces expanded distribution and new hires appeared first on Washington Beer Blog.

Categories: Commercial Beer Blogs

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