Commercial Beer

OLCC Liquor Stores Generate $59.5 Million In Month of March

Brewpublic - Tue, 04/14/2020 - 9:20pm
With all of the bars and restaurants closed for onsite consumption in Oregon during second half of the month in March, the Oregon Liquor Control Commission (OLCC) liquor stores sold a record-breaking amount of alcohol. During the entire month of March 2020, Oregon liquor stores sold nearly $66 million in distilled spirits. The best month […]
Categories: Commercial Beer Blogs

Gigantic Brewing Releases Smackdab Hazy IPA As The Brewery Continues Home Beer Delivery

Brewpublic - Tue, 04/14/2020 - 4:30pm
During the Oregon’s stay-home order that has been in place during the past few weeks, many local breweries have released new beers. Many of these beers only being canned or bottled and not being kegged. Gigantic Brewing is no different as the Southeast Portland brewery has released Smackdab Hazy IPA today in 500mL bottles. Smackdab […]
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Silver City Brewery introduces Ziggy For All, a community support program

Washington Beer News - Tue, 04/14/2020 - 11:46am

By Kendall Jones, Washington Beer Blog

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Today Silver City Brewery announced a new initiative to benefit those in our community financially impacted the hardest by the pandemic and the associated shutdowns. The plan helps the community while providing customers with an affordable craft beer option.

Introducing “Ziggy for All.”

Here’s how it works:

  • Starting today, exclusively at Silver City Brewery’s taproom in Bremerton, they will feature a weekly case sale on 16-ounce tall-boy cans of Ziggy Zoggy Lager, 24 cans for $24.99.
  • For each case of Ziggy Zoggy 16-ounce cans sold, they will donate $10 to one of two charities, rotating weekly.
  • For Kitsap County, they’ve partnered with the Central Kitsap Food Bank. Since 1989, the Central Kitsap Food Bank have been leaders in providing sustenance to families in need, in our home community. (https://ckfoodbank.org)
  • For the Greater Seattle area, Silver City Brewery has partnered with Big Table, an organization that cares for the restaurant and hospitality industry by building community around shared meals and caring for those in crisis, transition, or falling through the cracks. In light of the COVID-19 pandemic, Big Table has shown great leadership in providing resources to our service industry partners who have been furloughed or laid off during this period of social distancing. (https://big-table.com)

Cheers to Silver City Brewery for stepping up like this. If your essential routes take you near the Silver City Brewery taproom in Bremerton, stop in and get some Ziggy!

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For the latest news and information about beer in and around Pacific Northwest, visit Washington Beer Blog.

Categories: Commercial Beer Blogs

Block 15 Brewing Launches Block 15 Distribution

Brewpublic - Tue, 04/14/2020 - 11:07am
Corvallis, OR — Today Block 15 Brewing announced the formation and launch of an independently- operated distribution company, Block 15 Distribution. Over the past five years, Block 15’s self-distribution of their own beer has grown to partner with several hundred of the finest markets, restaurants, and beer bars around Oregon and Washington. With this foundation […]
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Craft Beer Annual Growth Report for 2019

Washington Beer News - Tue, 04/14/2020 - 10:03am

By Kendall Jones, Washington Beer Blog

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Remember 2019? It seems like a lifetime ago, doesn’t it? But alas, we’re now into the second quarter of 2020, a year none of us will soon forget, and that means it’s time for the Brewers Association to release its annual growth report for the previous year. Likely, next year’s report will look a lot different.

The good news, and we should take it wherever we can find it these days, 2019 was another year of growth for the craft beer industry. Modest growth, sure, but we’ll take it. Incremental, modest growth is a trend that continues for craft beer. At the same time, the beer category overall, which includes the non-craft macro breweries, continues to trend downward. So “those guys” are losing ground while the craft beer segment is gaining ground. That does not include the Fermented Malt Beverage category (Smirnoff, Mike’s Hard, White Claw, etc.), which is its own thing. No doubt, the big beer company’s are finding some traction in that category.

Here is the press release and report from the Brewers Association:

Brewers Association Releases Annual Growth Report for 2019

Boulder, Colo. (April 14, 2020) The Brewers Association (BA)—the trade association representing small and independent¹  American craft brewers—today released annual growth figures for the U.S. craft brewing industry.² In 2019, small and independent brewers collectively produced 26.3 million barrels of beer and realized just under 4% total growth³, increasing craft’s overall beer market share by volume to 13.6%.

Retail dollar value was estimated at $29.3 billion, representing 25.2% market share and 6% growth over 2018. Growth for small and independent brewers occurred in an overall down beer market, which dropped 2% by volume in 2019. Craft brewers provided more than 160,000 direct jobs, an increase of 7% over 2018.

“Small and independent brewers continued to serve as job creators, strong economic contributors, and community beacons in 2019, while craft maintained a fairly stable growth rate in 2019 and continued to gain share in the beer market,” said Bart Watson, chief economist, Brewers Association.

There were 8,275 craft breweries operating in 2019, including 2,058 microbreweries, 3,011 brewpubs, 2,966 taproom breweries, and 240 regional craft breweries. Throughout the year, there were 942 new brewery openings and 294 closings.

“Although craft brewers entered 2020 on a solid foundation, the beer landscape is dramatically different today than it was just a few months ago. Breweries will be facing new realities due to the pandemic with extended closures, tight cash flow, societal shifts, and other economic variables in play. These 2019 figures will allow us to see how much COVID-19 affects small brewer production and jobs,” added Watson.

Note: Numbers are preliminary. For additional insights from Bart Watson, visit Insights & Analysis on the Brewers Association website. The full 2019 industry analysis will be published in the May/June 2020 issue of The New Brewer, highlighting regional trends and production by individual breweries.

¹An American craft brewer is a small and independent brewer. Small: Annual production of 6 million barrels of beer or less (approximately 3% of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Brewer: Has a TTB Brewer’s Notice and makes beer.

²Absolute figures reflect the dynamic craft brewer data set as specified by the craft brewer definition. Growth numbers are presented on a comparable base. See full methodology.

³Volume by craft brewers represent total taxable production.

 

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Categories: Commercial Beer Blogs

Chainline Brewing offers free beer for local healthcare workers

Washington Beer News - Tue, 04/14/2020 - 9:14am

By Kendall Jones, Washington Beer Blog

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Healthcare workers are in the trenches, fighting this battle on the front line. Buying them a beer is the least we can do.

Giving away free beer is a big no-no as far as the law is concerned, but Chainline Brewing is doing it legally with the help of an anonymous, very generous donor. To show gratitude and support for frontline healthcare workers at nearby EvergreenHealth Medical Center, the brewery is offering to “Beer It Forward.”

A message yesterday on Chainline Brewing’s social channels said, “Calling all EvergreenHealth Hospital employees – Beer it Forward! Times like these show us the true dedication of our local medical professionals and we wanted a way to say thanks. A local Kirkland developer has donated $1,000 to buy YOU beer!”

To get your free beer, simply stop by the brewery in Kirkland, show your EvergreenHealth badge, and pick up what you want. They are limiting it to one free item per person per visit, to share the love as much as possible.

The brewery’s regular hours of 1:00 – 7:00 will be extended by an hour today (4/14), staying open until 8:00 for those workers whose shift ends at 7:00. They’ll reevaluate and determine if they need to continue to extend hours. Keep an eye on Facebook and Instagram.

I’d love to see more breweries, especially those near medical centers, offer programs to show their support for the frontline healthcare workers who are serving as the infantry in our collective battle against the virus.

It would be fantastic for this to become a movement on the local beer scene. Not sure what that would look like, short of $1,000 donors stepping up at each brewery, but there’s no lack of creativity in this industry. The Washington Beer Blog is here to help support and promote however we can. Just let us know.

 

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For the latest news and information about beer in and around Pacific Northwest, visit Washington Beer Blog.

Categories: Commercial Beer Blogs

Von Ebert Brewing Releasing Five Hop Forward 16oz. Canned Beers

Brewpublic - Tue, 04/14/2020 - 7:39am
As draft beer continues to take a hit as restaurants remain closed, Von Ebert Brewing will release two new hop forward beers to its lineup of cans. Beginning tomorrow, Von Ebert will have fresh 16oz. cans of Wolf Summoner and Axe to Grind. Joining the canning run of these two beers are Volatile Substance, Sabrage, […]
Categories: Commercial Beer Blogs

Ska Fabricating Debuts Magic Bus Fully Automated Can Depalletizer

Brewpublic - Tue, 04/14/2020 - 7:28am
For brewers that do their own canning or are looking into doing so, Ska Fabricating announces the Magic Bus, a new fully automated can depalletizer with pallet management. Ska Fab will be hosting a virtual release party for the Magic Bus on Friday, April 24th. You can RSVP and learn more by clicking here. Ska Fabricating […]
Categories: Commercial Beer Blogs

Rosenstadt Brewery Bottles its Helles Lager

Brewpublic - Mon, 04/13/2020 - 9:31pm
Rosenstadt Brewery has bottled its first beer, as its Helles Lager is now available in the Portland area in 12oz, 6-packs. Founded by Tobias Hahn and Nick Greiner, Rosenstadt Brewery translates to Rose City in German. This sort of a gypsy brewery produces some fine German inspired beer no matter which brewery they choose to […]
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2020 Oregon Brewers Festival COVID-19 Status

Brewpublic - Mon, 04/13/2020 - 4:36pm
Organizers for the Oregon Brewers Festival are still optimistic that the 2020 OBF will take place at Tom McCall Waterfront Park from Wednesday, July 22 through Saturday, July 25. Today, the festival sent out an email that states that they are “cautiously optimistic” that this year’s event will continue on as scheduled. The email also […]
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The beer that broke Tavour – a $50 can of barleywine

Washington Beer News - Mon, 04/13/2020 - 1:11pm

By Kendall Jones, Washington Beer Blog

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No, Tavour isn’t really broken. I’m just using hyperbole for effect. The popular online beer store is still working just fine.  A Deal with the Devil (ADWTD) is a barleywine brewed by Anchorage Brewing and by all accounts it is outstanding, but c’mon man!

I should point out that at these trying times, it’s great that beer lovers are stepping up to so ardently support our nation’s small, independent breweries, which are the kinds of breweries with which Tavour works, so don’t mistake my words. Y’all keep on supporting breweries with this kind of adoration.

Regular readers of this blog know how I feel about beer hysteria. I mean, I love beer and especially good beer, but c’mon man. I mean, do it if you want, but the pokemonification of beer just ain’t my style. Anyway, I know that a lot of beer lovers out there cannot help but get excited about certain beer releases. And the more excited people get, the more people get excited. I think that makes sense.

No doubt, a story like this helps increase the already lofty reputation of the beer involved. When people hear about the beer that “broke” Tavour, that will probably just make people want it even more. It is human nature, I suppose, so why do I resist? You could argue that sharing this story is just another manifestation of the same kind of behavior. Maybe that makes me a hypocrite. I can live with that.

According to Tavour, this year’s release of ADWTD resulted in chaos as fans scrambled to secure their allotted $50 can of the coveted beer during its 2020 release on the Tavour app. People went to extremes in hopes of tricking the queue—using multiple accounts under different emails, convincing friends to order for them, and hitting the purchase button repeatedly until the entire stock sold out.  Someone even posted a photo of their fingers hovering over the Get It button on four different phones, simultaneously.

As far as the price is concerned, the value of anything is set by what people are willing to pay for it. By all accounts, this beer is sublime, it is rare, and people have historically traveled great distances to get it. If the price is too rich for your blood, you shouldn’t disparage your fellow beer lovers for whom it is not.

No doubt, some of those cans were destined for the resale market and are probably already fetching a handsome price. The beer is rated a perfect 100 on BeerAdvocate, 100 on Craft Beer & Brewing, 4.88 on Tavour, and 4.47 on Untappd. So yeah, people are gonna pay big bucks or make some pretty tempting beer-trading offers.

“We know how fantastic A Deal with the Devil is, how highly rated, how much collectors and beer enthusiasts love it, but we were still blown away by the community’s response when we released the 2020 vintage on our app,” Talia Shapiro, Content Manager at Tavour says. “They went absolutely nuts.”

Tavour, an online retailer that works directly with small breweries, saw the highest traffic numbers in its history. A Deal with the Devil Barleywine has historically drawn massive crowds to Anchorage when the brewery releases it at the taproom. Given the world’s current predicament, this time everyone flocked to Tavour.

Anchorage Brewing packaged the new 2020 vintage in wax-dipped cans for the first and ONLY time EVER, making it even more rare. It’s also extremely small-batch, with a mere 178 cases produced. In light of COVID19, Anchorage postponed their on-site release party and, apart from a small reserve they stowed away in the brewery cellar for locals, the entire batch came to Tavour.

“Next time just release it without a darn notification and Instagram post. LoL,” one fan wrote on social media. Countless others were left empty-handed: “DAMMIT THAT WENT FAST. I just refreshed once and it was gone!!” While others remained optimistic that there was still a fleeting chance: “Waitlisted! C’mon I need this!”

Tavour says the beer sold out in 15 minutes and it only took a few hours before the first ISO (In Search Of) pleas began to pop up on BeerAdvocate and other beer trade forums. Enthusiasts offered exclusive treasures from Floodland, Westbrook, American Solera, Holy Mountain, Side Project, and other word-class breweries for trade.

“It’s imperative that we not only continue to support breweries but also give craft beer fans something to look forward to,” Meghan Packard, VP at Tavour says. “And now, during a time like this, it is more important than ever.”

Tavour referred to the madness as a temporary distraction from the world’s current state of affairs. A delicious, 17 percent ABV distraction.

Distraction is good. Supporting small, independent breweries is good. We now return you to your regularly scheduled isolation and social distancing.

 

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For the latest news and information about beer in and around Pacific Northwest, visit Washington Beer Blog.

Categories: Commercial Beer Blogs

Great Notion Cans Laid Off Logger to Support its Staff During the COVID-19 Pandemic

Brewpublic - Mon, 04/13/2020 - 6:00am
Nearly four weeks ago bars, taprooms and restaurants were ordered to cease any onsite consumption. This decision to battle the COVID-19 pandemic by safe, social distancing has forced many layoffs in the hospitality industry. One brewery stepping in to assist its laid off staff is Great Notion Brewing. Last week the brewery released Laid Off […]
Categories: Commercial Beer Blogs

Craft Brewers Conference starts tomorrow – ONLINE!

Washington Beer News - Sun, 04/12/2020 - 12:01pm

By Kendall Jones, Washington Beer Blog

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This year’s Craft Brewers Conference in San Antonio was canceled just like everything else this spring, but the organizers have adapted and are taking the show online. As professional brewers and other beer industry folks know, it’s a massive program offering a lot of valuable, industry-focused seminars about things like brewery operations, sales and distribution, marketing and social media, safety, ingredients and supplies, and more.

All of it online this year. And all of it free starting on Monday, April 13th

What is usually crammed into a few days will now take place over the course of five weeks, starting on April 13th and running through May 15th, with live morning and afternoon sessions. In all, 40 seminars, with two live streams per day. All seminars are free, and recordings will be available through May 31.

Check out the schedule here.

It won’t be like a normal Craft Brewers Conference. There won’t be a convention floor packed full of vendors hawking their wares. There won’t be opening and closing ceremonies, or keynote speakers. There won’t be huge parties, there won’t be the same kind of comradery and networking, but the educational portion of the event remains. And that’s what you really go to the CBC for, right?

Usually, industry pros spend a lot of money to attend the CBC. The conference itself requires a registration fee, but there are also a lot of travel expenses involved as well. This year you can stay in your sweat pants and experience the CBC, for free, from the now very familiar comfort of your own home.

 

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For the latest news and information about beer in and around Pacific Northwest, visit Washington Beer Blog.

Categories: Commercial Beer Blogs

Brewers Association Announces Top 50 Brewing Companies by Sales Volume of 2019

Brewpublic - Sun, 04/12/2020 - 10:17am
The top breweries by sales volume was recently released by the Brewers Association (BA), the not-for-profit trade association comprised of thousands of American breweries. The BA released lists of both the Top 50 Craft Brewing Companies and the Top 50 Brewing Companies, based on sales in 2019. Of the top 50 overall brewing companies, 40 […]
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Portland Cider Co. Introduces Ciderade, a Low Calorie, Low Carb Cider

Brewpublic - Sun, 04/12/2020 - 5:59am
It’s not only the craft breweries that are developing beverages for a healthy lifestyle, one of our local craft cideries is also joining this market segment. Portland Cider Co. has recently introduced Ciderade that joins this ever-growing category. Part of the cider maker’s Small Batch Series, Ciderade is a sessionable, low calorie, low-carb cider that […]
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How long can small, local breweries hang on in a shutdown world

Washington Beer News - Sat, 04/11/2020 - 11:08am

By Kendall Jones, Washington Beer Blog

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The Brewers Association (BA) is conducting an online survey asking breweries across the country questions about how the current shutdowns are impacting their businesses. While the survey continues, the other day the BA released a report on the initial results. The survey is open to all craft breweries nationwide.

I’m going to focus on one question and the report’s analysis of the responses to that question. My goal here is not to dwell on the negative or to spark fear. Just take this for what it is and carry on, doing what you do to stay safe and support local businesses in these discombobulated times.

Survey Says…

Among other things, the survey asked: “Given current costs, revenues, and the current level of state and federal aid, how long do you project you can sustain your current business if social distance measures stay where they are now?”

Responding to that question, 45.8% said they could only last one to three months. Another 24.8% said they could only last three to six months.

That means over 70% of respondents said they could only last less than six months! (The remainder: 2.3% said they’re already planning to close, 11.8% said one to four weeks, 8.9% said six months to a year, 6.4% said longer than a year.)

Okay, now take a deep breath.

As of April 9th, there are 8,150 breweries in the USA. As of the same date, 525 breweries had taken the Brewers Association survey. That means the data we’re talking about here is based on about 6% of the nation’s breweries. Again, this info is based on responses from just 6% of all breweries.

By all accounts, the BA’s report says, the breweries facing extinction are primarily “very small,” as we will discuss below.

Given the nature of these shutdowns, breweries that package their beers (bottles and cans) and are established in distribution channels find themselves in a better position than breweries who rely largely, or entirely, on draft beer sales. As has been reported, beer sales at retail outlets like grocery stores have been okay, spiking upward as people stocked up and holding pretty much steady ever since. This is no help for the small breweries who do not package their beer or distribute through those kinds of channels.

As I posted a few days ago, a lot of breweries are hustling right now to get beer into cans and find their way into the distribution stream.

It’s great that you can buy really good, locally brewed beer at the grocery store these days, and you should definitely do that. At the same time, do not forget about the small, neighborhood brewery up the street that is currently selling growlers and crowlers in a desperate attempt to make up for weeks and weeks of lost taproom revenue.

Who You Callin’ Small?

In 2010 there were just over 100 breweries in Washington. Now, more than 400. Nationwide, in 2010 there were 1,800 breweries. Now more than 8,100. In general, it’s been small breweries fueling that growth. Not just small, but really small.

The report from the Brewers Association reminds us, “…most small breweries are really small. Approximately 75% of the breweries in the country make 1,000 barrels or less per year and the median craft brewer makes about 400 barrels.”

It holds true here at home. In Washington, about 75% of the state’s 400-plus breweries produce less than 1,000 barrels per year. Only 12 breweries in Washington produced more than 10,000 barrels in 2019.

According to the BA’s report, “Consequently, the breweries indicating they may need to close are by and large very small.”

Take that however you like, but recognize that if you want your small, neighborhood brewery to be there for you when we finally get back to normal, it needs your support until we do.

The Last Straw

Rewind the clock. Let’s go back to December 2019. Maybe we weren’t talking about a worldwide pandemic, but plenty of people in the world of craft beer were talking about things like market saturation, bursting bubbles, and an inevitable thinning of the herd.

For years, breweries have been opening at a remarkable pace in America, with more than one new brewery opening every day for years on end. A lot of thoughtful people were questioning the sustainability of the whole thing. Many of those thoughtful people would agree that a portion of America’s breweries were teetering on the brink of extinction before the pandemic became reality.

The survey asked breweries how long they could survive given these pandemic-related shutdowns. What if three months ago they’d asked, “Can your brewery survive for more than three months if it encounters any kind of major hardship?”

In a not-so-theoretical way, maybe that is exactly what they just asked.

I also wonder exactly who has responded to this survey. Who took the time, and had the inclination, to complete the survey?

Regardless of the current shutdowns, a lot of brewer owners have been going over their profit and loss sheets with worried minds, wondering how long they can carry on. Maybe they replied.

Regardless of the current shutdowns, there are a lot of brewer owners who have no idea what a profit and loss sheet is. (Good at beer but bad at business.) Maybe they replied.

So who did not reply? Who are the 96% that did not take the survey? I don’t know, but I do know that a lot of brewery owners are hustling right now, fighting for their survival. The military trains soldiers to not think about what comes next. In battle, you focus on what is in front of you right now. The task at hand. That’s how you survive and succeed. There’s a time for long-range planning, but a crisis like this is probably not it.

Here’s what I know for certain. Support your local brewery in whatever way you can. Whether that brewery is selling beer to go, delivering it to your doorstep, or conducting a GoFundMe campaign, support it however you can. Most of all, do what you’re supposed to do: be well and help us all be well. There will be brighter days ahead, and there will be beer.

 

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For the latest news and information about beer in and around Pacific Northwest, visit Washington Beer Blog.

Categories: Commercial Beer Blogs

Icicle Brewing opens for beer pick ups and supports local non-profit too

Washington Beer News - Sat, 04/11/2020 - 9:22am

By Kendall Jones, Washington Beer Blog

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Not long after the shutdowns were enacted, Icicle Brewing Company in Leavenworth, WA announced that it was closing until the company figured some things out. Well, Icicle Brewing did that. Figure things out, I mean. Customers are now welcome to order beer online and pick it up at the taproom at designated times: Tuesdays and Fridays, basically. They kicked things off yesterday.

Photos from Icicle Brewing’s Facebook feed.

Yeah, a lot of breweries are doing this kind of stuff these days, but Icicle Brewing is not just selling beer, it is stepping up to support the community, donating 20 percent of proceeds from beer sales to a local non-profit. At a time when most breweries are fighting to stay alive, and are understandably placing their own needs at the top of the priority list, Icicle Brewing just can’t help itself. They are just that deeply ingrained in the local community.

It was a good day. The brewery’s local fans were able to get their hands on crowlers and cans of their favorite Icicle Brewing beers, including the brand new Enchantments Hazy IPA, but in doing so, they raised $660 for Community Foundation of NCW.

“Thanks to everyone who ordered to-go beer for our first Community Crowlers day,” the company said in a message on Facebook. “With your beer purchases, we raised $660 for Community Foundation of NCW! Our next pick-up time will be Tuesday from 3-6pm. You can order online now through 10pm, Monday night at https://icicle-brewing-company-llc.square.site/. We will again be donating 20% of all beer sales to Community Foundation of NCW. Thank you for your awesome support of Icicle Brewing and our community.”

 

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For the latest news and information about beer in and around Pacific Northwest, visit Washington Beer Blog.

Categories: Commercial Beer Blogs

pFriem Family Brewers – Building the Dream: EPISODE 3 – The Move

Brewpublic - Thu, 04/09/2020 - 7:21am
The latest pFriem Family Brewers video, Building the Dream: EPISODE 3 – The Move, tracks the brewery’s purchase of its new 50hL brewhouse from GEA Brewery Systems in Würzburg, Germany and the move of its barrel aging program to Cascade Locks. Episode 3 begins just south of Hood River in Parkdale, Oregon at Future Folk […]
Categories: Commercial Beer Blogs

Brewers Association to Host CBCOnline In Place of the Cancelled 2020 Craft Brewers Conference

Brewpublic - Wed, 04/08/2020 - 10:46pm
One of the educational fallouts for professional brewers from the COVID-19 pandemic has been the cancellation of the 2020 Craft Brewers Conference that was to be held from April 19 -22 in San Antonio, Texas. This is a huge blow to both established and prospective breweries. Plus, since this was an even year, the World […]
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Peddler Brewing’s 7th Anniversary and the enduring humanity of craft beer

Washington Beer News - Wed, 04/08/2020 - 1:20pm

By Kendall Jones, Washington Beer Blog

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Salvaging plans and celebrating the humanity of craft beer

You have to compartmentalize these things. When you start to talk about the monumental impact that this pandemic and the associated shutdowns are having on the beer industry, you cannot balance it against, or compare it to, the real, heart-wrenching human suffering. Nobody is doing that. We are humans with big human brains; we can discuss one without discounting the enormity and the gravitas of the other.

Compartmentalize. The pandemic shutdowns are disrupting all of our lives. Then again, in some ways, there is no disruption. The world keeps turning. Everything is different and some things are the same. Disruptions, yes, but the sun comes up every morning and babies are born every day.

Wait. What? Babies?

Back to beer for a moment, and the Peddler Brewing anniversary celebration. Peddler was one of several local breweries with anniversary plans that were shaken or demolished by the pandemic shutdown.

Peddler Brewing’s event to commemorate the brewery’s 7th anniversary, which was scheduled for March 7th, was canceled, like so many others. In the face of all that is going on right now, Peddler Brewing recently announced that it still plans to do a little sumpin’ for its seventh anniversary.

“Instead of indefinitely putting off our 7th Anniversary party we canceled a month ago, we have decided to do a modified anniversary celebration at Peddler,” said Haley Keller, co-owner at Peddler Brewing, in an email. “We are selling our commemorative anniversary glasses with a growlette fill through our online store, pre-sale for a socially-distance approved, spread-out pickup, and at-home cheersing event.” (click here.)

Haley and Dave Keller, the owners of Peddler Brewing, welcomed a new baby to the family on January 29th, just before the world was flipped on its side and the beer industry was sent into a blind tizzy.

As brewery owners with a newborn infant and a toddler to care for, it’s hard to imagine what’s going through their minds right now.

Actually, it’s not hard to imagine at all. Haley recently published a blog post that provides some insight into what all of this means and what’s going on in their lives. You should read it.

One of the things I love about the craft brewing industry is that the breweries are, by definition, privately owned and operated real people and not faceless corporations. Real people have real families, real dreams, real plans. Asperation and hope are driving forces for craft breweries.

Right now, I am hearing a lot of statistics being thrown around. Sales data. Survey results. A lot of dehumanized discussions about how the current circumstances are impacting the craft brewing industry. Deep breathing is good. Meditation helps too.

I hope you’ll take time to read Haley’s blog post. I hope it reinforces in your mind, and in your heart, the real humanity that is behind the breweries that we love. I hope it reminds you why we so eagerly support them. Why we cherish them. Why we have their backs.

Get in on the Pedder Brewing 7th Anniversary action by ordering your commemorative glass and your growlette here:   https://peddler-brewing-company.square.site/shop/2

Congratulations, Haley and Dave. On the anniversary and especially the baby. Welcome to our human community, Ryan!

 

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Categories: Commercial Beer Blogs

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